Impeccable Web Design Trends to Follow

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Impeccable Web Design Trends to Follow

Why Web design?

Web design is everything about your website, its look, the user experience, content, and the way it works.

Today, getting business online is no longer optional, and making a strong online presence brings out great opportunities for your business. For any business, a well-designed website having an impressive user interface, incorporated with the right & consistent SEO implementations itself helps in accomplishing various marketing strategies to help a business grow & also witnesses much better conversion rate, leading to better business and revenue. So let’s look at the trending web designs in 2018 below.

What are the web design trends in 2018?

  1. Shadowplays:

Shadows aren’t new to Web design. But the recent progress in the web browsers and the rise of augmented reality and better graphic displays have given exciting new variations. With the usage of grids and parallax layouts, web designers are playing with shadows to create depth illusions of the world beyond the screen. Giving extra depth, 3D look, deep & drop shadows, gradients to certain elements on the website makes them stand out.

Image: Algolia

  1. Vibrant colors & Bright Gradients:

In the past years, we have seen the developers worked with the web compliant colors, complementary colors. But 2018 witnesses the shift with the usage of super saturated and vibrant colors. Bright color gradients, clashing colors also has become the trend of web design. The technological advancement in the monitors & screens has also helped in reproducing richer colors.

Image: Adobe

  1. Dynamic Gradients:

Over the last few years, flat design was a preferred web design trend, but gradients have made a big comeback in 2018.

Now, gradients are big, loud, vibrant and full of color with updated color palettes, and softer, subtler transitions. The recent incarnation of the gradient was the gradient filter over photos. Gradients on buttons also have added with functionality and beauty.


  1. Animations & movements:

Web designs have moved long back from static images to dynamic images and GIFs. But 2018 sees more use of integrated animations to engage users. Animations have shown the brand strength in the digital world. For example, animations on the hover of images/text, animations on the icons, use of animations while the page is loading or for storytelling. They can also be integrated to work with scrolling, navigation and more.

  1. Responsive design - Mobile first:

Responsive designs adapt seamlessly to different devices, giving the best user experience. Responsive sites have been in the web design for a long time. But not all responsive design sites are mobile friendly. In 2018, mobile friendly designs have become more important to web designers, as 2017 witnessed a drop in desktop browsing and increase in mobile browsing.

  1. Innovative & Bold Typography:

Typography has always been a powerful weapon for creating the best visual experiences. It has the ability to create a personality, give aesthetic effects, evoke emotion, set the tone on a website, and also conveys important information. Since the device resolutions are getting sharper, it has increased the legibility to read, and this has opened the door for rising in the custom fonts.

Typography effects on text hover, Showcasing video through letters, text cutouts drawing user attention to video/ images are the trends in 2018.

Image: Danbury

  1. Geometric Grid layouts:

One of the challenges for web designers is the issues with the structure of their designs, its consistency and, organization. Grid layouts are one of the easiest ways to control the structure of a layout.

For Content having multiple categories that need to be represented, geometric grids and mason grids will remain a strong trend in 2018. Creating grids with rich imagery or animation are all great ways to take your content to new heights.

  1. Asymmetric layouts.

2018 is seeing an increase in the designs that rebelled against the constraints of responsive design, making an attempt to be more creative. 2017, saw the conventional rules of the web design were getting broken left, right and center. But, these creative attempts should be taken with the caution, as to not affect the functionality of the website & its responsiveness. This doesn’t mean the designers should break the rules, it means that the designers should find the new ways of presenting the content, pushing the rules, but still sticking to the rules.


  1. Responsive logos.

Laying the logo to be fully visible, without taking much space on the screen has become the challenge of responsive web design and this begun the rise in responsive logos. Conveying a strong brand image that an icon can be immediately recognized and associated with the business is one of the elements of brand success. Designers and developers are experimenting with various ways to make designs adapt to the user’s device as adaptability is no more an option.

How Design Trends Can Improve Your Business?

Redesigning your website with any of the above ideas can bring a new vibe to your website. The updated look increases brand trust, giving our audience confidence that we are relevant and are able to meet their needs.

Now that you know the 2018 web design trends, Are you unsure how it can be incorporated into your site? We, as a Web design & Development company, have a team of designers and digital marketing strategists who can help you with integrating beautiful design with smart, functional tools.

Connect with us and know how we can make your website that both you and your customers will love, in 2018 and ahead.

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