What is Meta Title tag/Title tag of a web page?

The HTML title tag or also known as the Meta title tag of the web page defines the name of a web page and is used to tell the content of your web page to both users via SERPs and to search engines by writing titles with keyword relevance. 

A Title tag is an important part of a webpage because your web page shows up on a Google SERP via its title. The right Title tags can drive traffic to your site when a user finds the Title tag of your web page interesting, and also it affects the way Google looks at your webpage. Google bots can’t itself make decisions to index your web pages for a specific keyword or Google cannot determine what is your web page all about without you describing it. This is where the Title tag comes into the picture. The Title tag is one of the important tags that let the search engine bots know what your article is all about. This helps in indexing and ranking your web page correctly so that the most relevant users see your webpage; thus giving you a better chance of a click-through-rate (CTR). 

Not just these, there are other uses of Title tag that makes it important. Let’s know it below. 

Why are Title tags important?

Title tag optimization is very important as the content of the Title tag is used by browsers, search engines, users for various purposes. Let’s see them below:

  • Web browsers: The Meta title tag of the web page is used as a title to display in the browser’s window title or label in the browser’s tabs. 
  • Search engines: Title tag is used to describe the content of the web page and is displayed as a clickable headline for listings on the SERPs (Search Engine Result Pages). Search Engine bots or spiders, crawl along your web page to analyze the content of the Title tag to display on the SERPs. 
  • Social bookmarking sites: To assign a default value to bookmarked websites
  • Users: The Title tags of your web page helps users identify your website/web pages when it contains the relevant information they ate looking for.  Also, when there are multiple tabs opened by users, it helps them locate the tab. Not just these, it also helps in identifying the site that is been bookmarked in their browser.


Now that we know what is Title tag and why is it important and where it is used, we should also know the Dos and Dont’s of the Title tag. Just placing the Title tags on your web page without right Title tag optimization can’t help in driving traffic. Or, wrongly optimized Title tags can hurt your SERP rankings. So it is very important to know the right way of optimizing Title tags along with the proper analysis of the keywords to use in the Title tag. Below is the compilation of Best practices of writing the Title tag to go through for optimizing your Title tags, right. 

Do's and Don'ts of Title tags for SEO _ Best Practices of Writing Title Tag

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Do’s of Title Tag for SEO:

1. Perform Keyword research before writing Title:

As told earlier, Title describes the content of the webpage and it should be defined by the main keywords of your content. The Keywords in the Title tags tells search engines that these words are used in the Title tag because it defines the content of the web page and the content is also indexed and ranked based on the keywords used in the Title tag. Thus, it is very important to do research on the keywords and use the right Keywords in the Title tag that are relevant and has the potential to drive traffic to your site.

There are many cases where webmasters use odd keywords in the Title tag just because its easier to rank for an unrelated keyword. But Google bots are smarter and it can spot it and can rank down such web pages/ websites. Thus, perform a thorough research of the keywords to use and then write your Title tags keeping it relevant to your webpage content.

2. Title tags should be only 65-70 characters long including spaces:

In search engines, the titles in the SERPs, i.e the blue-link text in the SERPs are set to display only 60-75 characters and anything longer than that is truncated by an ellipse. Also, after a certain length, the keyword relevance value in the Title tag drops pretty much to zero, and thus don’t add any value to your title.

It is also a fact that Short titles are easier to read than long ones. Thus, it is likely that users click on the short titles than longer ones. Also, the fewer the words in the Title tag, the more value Google attributes to each word. Hence, it’s easier for a keyword to score well in a Title tag of 4-5 words than in a Title tag of 7-8 words. Hence keep your Title tag length, 65-70 characters only including spaces.

3. Use Keywords in the Title tag and place keywords in the beginning:

The title describes the content of the webpage and it should be defined by the main keywords of your content. Generally, Google bots like to see the targeted keyword or the most important keywords of your content in the title and at the start of the Title tag. Thus, it is likely that the Title tag written with important keywords at the front/start of the tag has all the potentiality to rank better.

According to research done by Jakob Nielsen’s, the first 11 characters of the title determine whether a user continues to read it or not. Thus, it is important for you to place the most important keywords at the beginning of the title. Also, Use a keyword that is generally used most by the users. This can grab users attention and has the potentiality to get more clicks.

4. Consider using an SEO plugin:

A plugin helps in making sure that the Title tag is written following the best practices of writing the Title tag. The plugins also highlight if any mistakes are made. Hence we recommend you to use any SEO plugin such as Yoast, All-In-One SEO Pack, and others. The plugin reminds you if you’re missing any best practices of Title tag optimization such as putting your keyword at the front, length, etc.

5. Keep your Title Tag unique:

According to Google, “Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality unique titles on your web pages.”

Title tags should be unique for all pages on your website. Once you’ve written one, avoid repetition on your website. At the very least you can think of synonyms for the keyword and use them for writing the Title tags. Google hates repetition when it comes to Title tags. I’ll be honest here, we as an SEO company in India, have suffered the consequences of writing duplicate titles for the webpages! 

6. Titles should accurately describe your web page:

As told earlier, Title tags describe the content of your web page and it is what that will be displayed on the SERP. Users click on the titles if they think they will find the relevant information on that page. If the readers/users don’t find the relevant information they are looking for, they just abandon your webpage which can increase your web page’s bounce rates and can harm the SERP ranking. Thus, it is very crucial for you to write Title tags that accurately describe what your web page or content is all about.

7. Do mention your brand name:

If you’re a small company, or not a popular brand, putting your brand name in the Title tag is not that important. But if you’re one of the popular brands or big players in the field, it’s very important that you mention your brand name in your Title tags.

  • While using your brand names on the Title tags, we advise you to put your brand name in the last for all the web pages except for the Homepage. Only on the homepage of your site, should your brand name be at the first.
  • If you’re an absolute top popular brand that the majority of users know and trusts the most, then it is good to place your brand names at the start of your Title tags.


Don’ts of Title Tag for SEO:

1. Don’t use punctuations such as commas, underscore, and dashes in the Title tag:

Yes, you read it right. Do not use commas, underscore, and dashes in the Title tag. Instead, use the vertical dash (|) or what we call “pipes” or hyphen (-) to separate your brand name from the actual page title. Note that hyphen, minus sign and dashes are not the same. For example, a title where I am trying to rank for the words “SEO Company in India” and “Franchise services.” and I want to associate with our company’s brand name, using pipes to separate these words would look like:

SEO Company in India | Franchise Services – Site Galleria.

2. Don’t completely capitalize Title Tag:

Never write your complete Title tags with uppercase or capital letters. This can have a negative impact on readers as it seems to be Shouting at them and they are chances that your click-through rate might decrease which can reduce your SERP rankings. This doesn’t mean that all your letters in the Title tag should be in lower case. Proper capitalization of title as per the subject or using the title case is advisable.

3. Don’t use stop words in Title Tag:

Do not use stop words or minimize the use of stop words. Stop words are the words that carry little or no keyword value in terms of SEO, such as

  • Articles. eg: “the”, “an” and “a”
  • Auxiliary verbs. eg: “am”, “is”, and “can”
  • Conjunctions. eg: “and”, “or”, “but” and “while”
  • Particles. eg: “if”, “then”, and “thus”
  • Prepositions. eg: “of”, “that”, “on” and “for”
  • Pronouns. eg: “he”, “we”, “which” and “her”

So the best keywords to choose for Title tag are the grammatically speaking, nouns, verbs, and adjectives.

4. Don’t stuff titles with Keywords:

Do not stuff your titles with Keyword. Google penalizes keyword stuffing and especially if you try to do it in only within 65 characters. When Google notices the Title tag is keyword stuffed, it is likely that it raises a red flag that prompts bots to have a more detailed page review, and if additional spam problems are found on the web pages, then the web page could be penalized.

Not just search engines, even when it comes to users, No readers want to read a list of words. Hence it is important to write your Title tag in the natural language, which can catch the user’s attention and drive traffic to your web pages. So, do not do keyword stuffing in the Title tag.

5. Don’t repeat keywords in Title Tag:

Similar to keyword stuffing, there are many webmasters, who repeat keywords in the Title tag to optimize a specific keyword for ranking purpose. Repeating the keywords in the Title tag adds no value to either search engine bots or to the users. Repeated keywords on the title tag can look spammy. So don’t repeat the same keywords in the Title tag text over and over again! Ensure that each web page has a unique Title tag, with no keyword stuffing or keywords repeated.

6. Don’t use slang or metaphors in the Title tag:

One has to keep in mind that Google bots can’t think like humans, hence using Metaphors in the Title tag doesn’t get much traffic and help rank higher in the search engine. It works the same with slang words. But this doesn’t mean that you should restrict your creativity of writing Title tags. It just means that use words that people use most and easily understandable and is relevant to your context. Hence, avoid usage of slangs and metaphors or any type of figurative language in the Title just to catch the user’s attention.

7.  Don’t Use multiple Title tags per page:

Webmasters earlier had the practice of writing multiple Title tags to trick Google, but Google has confirmed that using multiple Title tags per page do not add any value to SEO and Google simply ignores it. I have also seen many pages that have either no Title tag at all, or have put the Title tag within the Body tag. All of this does not add any value to the web page. It is recommended to use only one Title tag and should be placed inside the <Head> tag of the webpage for higher rankings.



A Title tag is a very important aspect of the webpage in terms of SEO as it will be displayed as a clickable element on SERP and has the high potential to drive traffic to your site or webpage. Hence it should be relevant to your web page content and carefully written with good keyword research and analysis. Also, the Title tags should be user-friendly and not just SEO friendly. 

We are an SEO Company in Bangalore, India implementing updated techniques and strategies complying to search engine algorithms to optimize websites for empowering business with maximum ROI. Do not hesitate to contact us if you are looking for the best SEO services anywhere in India.